The Convenience Tax

APIs were supposed to make the digital world seamless. Instead, they became a source of frustration—scattered across teams, tangled in complexity, and held together by fragmented tools. With every new API, the sprawl grew—governance lagged, security became reactive, and businesses found themselves losing visibility over their most critical digital assets.

Over a decade of working with industry leaders like Kaiser Permanente, T-Mobile, and Google Apigee, I helped enterprises navigate their API-led transformations. But as API ecosystems expanded, so did the challenges—visibility faded, governance became inconsistent, and teams found themselves reacting to problems rather than staying ahead of them. What should have been a foundation for innovation too often became a bottleneck to progress. It didn’t have to be this way....

I kept asking myself:

• Why should something so essential feel so complicated?

• Why were companies forced to rely on a patchwork of disconnected tools when APIs were meant to bring everything together?

And that’s how Apiwiz was born. A platform designed to turn APIs into a trusted foundation for innovation.

We envision a world where APIs are not hidden liabilities but strategic assets—designed, governed, and secured from the start. A world where enterprises don’t react to API sprawl but stay ahead of it, orchestrating their digital ecosystems with confidence.

Because APIs aren’t just the backbone of digital transformation—they’re the foundation of trust in a connected world. We’re here to rebuild that trust—one API at a time, one enterprise at a time.